It was all a dream...

I used to read Kingsize Magazine, imagining my name on the credits. Back in school, I'd sketch silhouettes on my textbooks. Dreaming of runways instead of scholarships, turning the margin of a book into a front row at Paris Fashion Week.

Reality Check: I had no fancy wardrobe. So I raided my older brother's closet every chance I got. Hoodies and tees two sizes too big became my daily uniform. Back then, those oversized fits were more of a necessity than a style choice, as I didn’t have the means to buy my own clothes. Hand-me-downs and thrift finds were my couture. 

Those baggy shirts draped on me like soft armor – comforting, yet emboldening. And in those folds of fabric, I found an unexpected confidence. Maybe that's where my love for baggy styles was born. Or maybe it was a rebellious phase that I never outgrew.

Either way, those early experiments with fashion taught me that clothes aren't about "fitting in" – they're about freeing yourself. Each outfit was a flag planted in the soil of my own world, claiming space that society said I couldn't have. Because fashion isn't about following rules; it's about rewriting them. It’s a conversation between you and culture – a back-and-forth where you decide the terms. When I pulled on something bold and unapologetic, I felt like I was shouting without ever opening my mouth. That was my first taste of the real power of style: the power to say I am here on my own terms.

Think of it as rocking a designer piece while tagging your own name over it. Luxury in one hand, a spray can in the other. 

That energy is what drives LEJONJUNGFRU® to this day. A name born from the tension between two forces – Leo and Virgo. Fire and earth. Confidence and introspection. I was born on the cusp between them. Too much of one to fully belong to the other. And that feeling? It’s bigger than astrology. That feeling is what it means to exist between worlds. And when society hands you a checklist of identities, sometimes the only answer is: none of the above.

LEJONJUNGFRU is for those who refuse to conform. Those who refuse to fit in. A uniform for the undefined. A statement for the in-between, living on the fault line between materialism and rebellion. It’s about glorifying and challenging the status quo in the same breath.

Oversized shirts. Soft fabrics. Hand-painted prints with a rebellious edge. Every piece is designed to feel as bold and unapologetic as the stories behind it. It's fashion that carries the imprint of protest and poetry: as cozy as a childhood hoodie, as defiant as a rallying cry. Each stitch, each print, is a little provocation – an invitation to question what luxury means and who gets to wear it.

Think of it as rocking a designer piece while tagging your own name over it. Luxury in one hand, a spray can in the other. This isn’t just about clothes. It’s about culture. It’s about standing in the middle of contradiction and calling it home.

This is fashion as a manifesto.
A remix of the establishment.
For the kids who wore whatever they had and made it cool.
For the ones who turn sidewalks into runways and rules into relics.
For those who break the mold – and then make their own.